Showing posts with label consumers. Show all posts
Showing posts with label consumers. Show all posts

Friday, September 17, 2010

A Comfortable Sleep for Consumers

Even though a product like mattress is very common and an unavoidable material in your daily life, there are many factors that should be considered while purchasing it. In fact it should always be kept in mind that a sound sleep is one of the most important things needed for a healthy life. And for sound sleep the comfort is the most important factor. Thus when you are looking for a comfortable and relaxing sleep, it is necessary to have a good mattress. You should always remember that sleeping on a bad quality mattress can even lead to chronic back_ ache.

Though there are lots of retail stores that can sell quality mattresses of different brands, your choice should always be made according to the comfort you need. One of the most important consideration to be made while buying mattresses is the adjustability and the prefect size of the mattress. To have a better understanding of the comfort and adjustment level of the mattress you need to check the side support quality of the items that you have selected. The side support is the thrust of the mattress on the body. It is important because this provides support for the spine and helps the body to maintain comfortable posture while sleeping. In this respect it is essential to note that though the side support can be checked at the shop itself. It is always better to go for a trial to understand the desired side support level.

In case of most good quality mattresses, cotton or damask blended fabrics are used in order to allow good air circulation. This keeps the internal temperature of the mattress normal, and it increases the comfort level of the users. For a standard mattress, the coil spring is one of the important support features that should be noted. In case of a standard mattress the coil spring count is 300 and in case of a king size mattress it is 450. Also in case of a queen size mattress the coil count is 375. Thus it is also a better choice to purchase a mattress with standard equivalent or better than these coil counts for the good life of the mattress and it is also good for the health of the consumers. Other than this, the importance of the price of the mattress is also an important thing. In fact the point is that you should always take care of your budget and choose your mattresses according to your needs. Other than that, there are also some other things that should be kept in mind for the proper choice of the mattresses for a better and comfortable sleep. We had purchased a double coat mattress 8 years back from Coirfed, which is one of the reputed manufacturer of mattresses. They use coir fabrics for better cushioning and we found that it is far better than other brands as it gives a sound sleep and it is comparatively cheaper. Over this period the cushioning effect has not changed. I suggest that everybody should go for such branded products for a healthier life.

Monday, July 5, 2010

The Silent Consumer

The silent consumer is an irony but nonetheless very much true. This is advocated by the fact that the consumers are silent. Practically, something that is impossible has found its way into the lives of the people. The rates of daily groceries and basic amenities have doubled up in the past 4-5 years. Is this not a cause for concern? The rates of inflation are going up and not one of the fancy ‘Netas’ seems to be putting in any effort towards sorting this mess.This is a country, where in the past the average consumer would have hit the streets in order to protest the rising prices. There have been a number of successful movements in the past which helped fight the price rises and these movements were not choreographed by some political party or a religious group but by the people who consume these goods. The customers of the various products were the people who fought against and spearheaded these movements against price hikes and galloping inflation rates.In the country’s history there was one instance in which a one paisa hike in tram fares was protested by the people. That was an age when there were more farmer strikes and lesser farmer suicides, and better consumer protection. The difference in these facts is evident. The consumers have gone silent. Too chicken hearted to fight for their rights, and this attitude is in no way helpful.The middle class who used to lead these protests now does not care much about spending time and energy into orchestrating strikes and movements; rather they have found another means of taking care of the so called price hikes. The usage of credit cards has gone up considerably; there is only one answer to this. The consumers are resorting to purchasing with credit cards. There is no dearth of money as the credit cards are being used to take care of the situation “for the moment”.Drivers, small time truck owners are the most affected due to the hike in fuel prices. A number of people in the lower strata are bearing the brunt of the rising prices. The so called political leaders seem to be scheming to look for the perfect time to raise the prices so that by providing some kind of reassurance to the people they can gain political mileage. The consumers do not stand a chance in this situation. Fighting with silence is not fighting but asad reminder that the people cannot stand up for their own consumer rights.. The usage of credit cards will eventually catch up with the people and will end up strangling them harder than ever as the interest rates will rise too.Houses, school education, LPG, rice and pulses are among the other commodities whose prices have gone up. The average school fees has also doubled in the past five years. With the salaries of the people remaining standard and the rising prices, there is only one thing left to do before the consumers are fully pushed over the edge, and that is to fight back.