It has to be admitted that mobile phones became an unavoidable product in our day to day life. Even now it is common that school students are carrying the mobile phones. Now a days mobile phone manufactures and service providers are keen in generating new consumers and are having well defined sales strategies. 10 years back mobile phone was an expensive item and the bill amount of the service providers was also quite high. Incoming calls are totally free now except for roaming calls .Even recharge vouchers for 20 rupees are common in the market which makes many consumers to use the phone. Especially by the flood of cheap Korean made handsets in the market, more and more consumers are attracted to the world of mobile communication. As one among the million consumer of mobile phone, I would like to share my personal views regarding the advantages and disadvantages of this gadget.
Let us look in to the advantages first. The major advantage is that it keeps you always in touch with your friends, relatives and other important people. In emergency cases, it is very helpful to contact others. Even without SIM card SOS message can be send from most of the handsets. You can listen to stored music, FM radios or videos while travelling and during free time. The usage of memory cards makes it easy to view even movies in the handset. It is also having useful functions like calculator, note pad, alarm clock, timer , reminders etc. Most of the mobile phones also have a camera with good resolution to pick the images with quality equivalent to that of a still camera. Mobile phones give an easy access to internet and email. For example my blackberry handset help me to receive and send my mails easily. The facility like USB port helps to take the print out directly without routing the data through a computer.Some of the mobile phones are introduced with torch light and is helpful in emergency.
Even though mobiles phones makes our life easy, we should see the negative part of them also. You should be very careful in choosing a service provider. If you are not conscious, they may empty your pocket. Especially we should choose the cheapest service provider with the best package suitable for us. Now a days most of the people are spending more time with mobiles phones than with their family and friends. It makes people lazy as most of the communications are done by phone calls and it avoids physical presence. Sometimes it is a disturbance during working hours and other activities. Several recent studies reveals that it affects the health of people due to emission of radiation. The biggest disadvantages we are facing is the road accidents happening due to the usage of mobile phones while driving. Now a days most of the car manufactures are coming out with bluetooth enabled speakers which avoids the diversion of concentration while driving. Even most of the state government is treating the usage of phones while driving as a traffic offence and punishable. As per my experience we should carry the handset but the usage should be restricted to limit the disadvantage. Also one should budget the usage as per their capacity and try to use it only in unavoidable situations. It is also highly recommended that we should not use mobile phones phone while driving.
Friday, August 27, 2010
Saturday, August 21, 2010
Influence of Media on Consumers
Ever since mass media became a ‘mass media’, companies have naturally used this means of communications to let the customers know about their new products as well as their existing products. Advertising is an artistic way of influencing the customers to buy their company’s new products. Advertisements are made in such a way that the human brain will not be able to recover from their fantasy world and think further about the product. There is nothing wrong with that, as it allows innovative ideas and concepts to be shared with others. However, as the years have progressed, the sophistication of advertising methods and techniques has advanced. They will picture it in such a way that the product is a necessity for the consumers even if it is very expensive.
There are many ways in which both media and advertisers influence the consumers through deceptive means. Their main target is the teenagers and the college students because they spend lots of money to buy products each year. They make their purchasing decisions based on false logic implanted into their brains by the mass media. These advertisements focus purely on business profits.
In this competitive market, companies spend crores of rupees on advertising to win the hearts of the customers and influence them to buy their company’s products. Since a large amount is spend on the advertising, the advertiser should make sure that nothing negative about the company gets reported otherwise they will lose their business and won’t be able to stay alive in this competitive market.
All the consumers give much importance to the advertisement and we have created a weakness for us, which will cause us troubles in the near future. However, we should make sure that we should not be fooled by what the advertisers project to us about the product. These advertisers are people themselves, who realize our weaknesses and prey upon us. They make our national economy weaker as we buy more and more products, which will eventually increase our personal debts. To pay off these debts we try to work extra time. Some may be able to get out of that, while some cannot. They have to get help from somewhere to pay of the debts. Everything happened because deceptive advertising convinced them that they need the new car, home, apparels, jewellery, and so on. The consumer are not aware that they can survive with the bare essentials. They only need the four basic things: food, water, shelter, and clothing. The rest are completely unnecessary and may add burden to the consumer’s life in the future. There is no use in complaining about it later in life.
As a consumer, we should search for the reviews and reports about the product before deciding on which product to buy and also whether we really need it or not as we can survive with the basic needs. In addition, we should make sure that we could afford that luxury, so that it will not make u bankrupt in the future.
There are many ways in which both media and advertisers influence the consumers through deceptive means. Their main target is the teenagers and the college students because they spend lots of money to buy products each year. They make their purchasing decisions based on false logic implanted into their brains by the mass media. These advertisements focus purely on business profits.
In this competitive market, companies spend crores of rupees on advertising to win the hearts of the customers and influence them to buy their company’s products. Since a large amount is spend on the advertising, the advertiser should make sure that nothing negative about the company gets reported otherwise they will lose their business and won’t be able to stay alive in this competitive market.
All the consumers give much importance to the advertisement and we have created a weakness for us, which will cause us troubles in the near future. However, we should make sure that we should not be fooled by what the advertisers project to us about the product. These advertisers are people themselves, who realize our weaknesses and prey upon us. They make our national economy weaker as we buy more and more products, which will eventually increase our personal debts. To pay off these debts we try to work extra time. Some may be able to get out of that, while some cannot. They have to get help from somewhere to pay of the debts. Everything happened because deceptive advertising convinced them that they need the new car, home, apparels, jewellery, and so on. The consumer are not aware that they can survive with the bare essentials. They only need the four basic things: food, water, shelter, and clothing. The rest are completely unnecessary and may add burden to the consumer’s life in the future. There is no use in complaining about it later in life.
As a consumer, we should search for the reviews and reports about the product before deciding on which product to buy and also whether we really need it or not as we can survive with the basic needs. In addition, we should make sure that we could afford that luxury, so that it will not make u bankrupt in the future.
Monday, August 9, 2010
Consumer’s Tip
When a consumer decides to buy a new product for their home or office, he/she will be confused on which brand to choose. There are over 1, 00, 000 companies in India, which manufactures different kinds of products for the consumers. Each product they make has an advantage or a disadvantage over the other brands. Most of the advertisements that come on television, newspaper and other media are always tempting and they will exaggerate some of the features. They know it very well that the customers will definitely fall for it, if they do such things. The result is, the consumers will buy it and if it is a faulty product, they have to run behind the company to get it repaired or replaced. Repairing a faulty product is a headache than buying a new product. Therefore, the consumers should be very cautious when they want to buy a new product.
There are ways to avoid these kinds of problems. One of the best ways is to search in the internet. In this era, we can find information about anything on the internet. Now many websites are there to help the consumers to choose the best products. There are some parameters such as company report, product rating, and product reviews, which help the consumers to understand the performance of a company and its products. Company reports help the consumers to know how the company is currently performing in the market. Ratings for company report is based on all its products that are currently in the market. The product review is the opinion of the customers who have used that particular product or on behalf of someone who have used that product. Product rating is the rating given to that product based on the product reviews written by the customers. Like these, there are so many other keywords. Only thing is the name varies but the purpose of use remains the same.
There are some websites, which is dedicated in writing product reviews of all the products that is available in the market. These reviews are written by experts who have years of experience in their fields. In these websites, the consumers can find the full specification, pricing, features of the products. Some website allows the consumer to do comparison between the products of different brands. This is definitely a very big help for the confused consumer.
The consumers should visit only the websites that have a very good reputation and that website should have a very large number of visitors per day. A good example is the Consumerdaddy website. It is India’s largest consumer portal with consumer reports of over 40000 companies and 200000 products. In this website, the consumers can write praises, criticisms or even file a complaint.
You should always try to search in as many websites as possible to get more details about the product that you are going to buy, and come to a conclusion based on the data that you have collected from the internet. Hope this will help some of the confused consumers.
There are ways to avoid these kinds of problems. One of the best ways is to search in the internet. In this era, we can find information about anything on the internet. Now many websites are there to help the consumers to choose the best products. There are some parameters such as company report, product rating, and product reviews, which help the consumers to understand the performance of a company and its products. Company reports help the consumers to know how the company is currently performing in the market. Ratings for company report is based on all its products that are currently in the market. The product review is the opinion of the customers who have used that particular product or on behalf of someone who have used that product. Product rating is the rating given to that product based on the product reviews written by the customers. Like these, there are so many other keywords. Only thing is the name varies but the purpose of use remains the same.
There are some websites, which is dedicated in writing product reviews of all the products that is available in the market. These reviews are written by experts who have years of experience in their fields. In these websites, the consumers can find the full specification, pricing, features of the products. Some website allows the consumer to do comparison between the products of different brands. This is definitely a very big help for the confused consumer.
The consumers should visit only the websites that have a very good reputation and that website should have a very large number of visitors per day. A good example is the Consumerdaddy website. It is India’s largest consumer portal with consumer reports of over 40000 companies and 200000 products. In this website, the consumers can write praises, criticisms or even file a complaint.
You should always try to search in as many websites as possible to get more details about the product that you are going to buy, and come to a conclusion based on the data that you have collected from the internet. Hope this will help some of the confused consumers.
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