Influence of Media on Consumers

Ever since mass media became a ‘mass media’, companies have naturally used this means of communications to let the customers know about their new products as well as their existing products. Advertising is an artistic way of influencing the customers to buy their company’s new products. Advertisements are made in such a way that the human brain will not be able to recover from their fantasy world and think further about the product. There is nothing wrong with that, as it allows innovative ideas and concepts to be shared with others. However, as the years have progressed, the sophistication of advertising methods and techniques has advanced. They will picture it in such a way that the product is a necessity for the consumers even if it is very expensive.
There are many ways in which both media and advertisers influence the consumers through deceptive means. Their main target is the teenagers and the college students because they spend lots of money to buy products each year. They make their purchasing decisions based on false logic implanted into their brains by the mass media. These advertisements focus purely on business profits.
In this competitive market, companies spend crores of rupees on advertising to win the hearts of the customers and influence them to buy their company’s products. Since a large amount is spend on the advertising, the advertiser should make sure that nothing negative about the company gets reported otherwise they will lose their business and won’t be able to stay alive in this competitive market.
All the consumers give much importance to the advertisement and we have created a weakness for us, which will cause us troubles in the near future. However, we should make sure that we should not be fooled by what the advertisers project to us about the product. These advertisers are people themselves, who realize our weaknesses and prey upon us. They make our national economy weaker as we buy more and more products, which will eventually increase our personal debts. To pay off these debts we try to work extra time. Some may be able to get out of that, while some cannot. They have to get help from somewhere to pay of the debts. Everything happened because deceptive advertising convinced them that they need the new car, home, apparels, jewellery, and so on. The consumer are not aware that they can survive with the bare essentials. They only need the four basic things: food, water, shelter, and clothing. The rest are completely unnecessary and may add burden to the consumer’s life in the future. There is no use in complaining about it later in life.
As a consumer, we should search for the reviews and reports about the product before deciding on which product to buy and also whether we really need it or not as we can survive with the basic needs. In addition, we should make sure that we could afford that luxury, so that it will not make u bankrupt in the future.